2016 Insights & Strategies Conference

Keynote Speakers

All Speakers

  • Caryn Akons

    Senior Vice President, Industry and Consumer Insights, Citi Retail Services

    Caryn Akons is Senior Vice President, Industry and Consumer Insights for Citi Retail Services, a leader in the payments industry. Citi Retail Services manages millions of private label and co-branded consumer and commercial credit accounts via long-standing partnerships with industry leaders including Sears, Macy*s, The Home Depot and BestBuy. 

    • Customer Inspired: How to Achieve and Sustain Growth in the 21st Century

      Fri. May 20, 2016
      9:00 AM to 9:45 AM

      Here's a simple fact – companies that genuinely understand and connect with customers outperform their competitors.

      But what does a quality connection feel like from the customer's point of view?

      Customer Quotient™ – or CQ™ – is our innovative approach to measuring what customers, not companies, really value. Want to know what draws customers to certain brands? Want to learn what an emotional blueprint of a customer looks like? CQ™ can help.

      This session will include a discussion with Caryn Akons, Senior Vice President, Industry and Consumer Insights for Citi Retail Services, a leader in the payments industry. 
       
      The best customers are those who feel smart and proud for being customers. You can create those kinds of customers by engaging in meaningful dialogue, building empathy, developing relevant products and services, and improving the customer experience.

      Join us to learn more.

  • Paul Allen – Olson Research Group

    Executive Vice President, Business Development, Olson Research Group

    Paul currently oversees the business development and client services team. Paul is responsible for developing new services designed specifically for the pharmaceutical, biotechnology and medical device industries. In this role, Paul is also a valuable contributor to the strategic planning and execution of all sales and marketing activities.

    • State of the Industry Panel - MRA, CASRO, QRCA, PMRG

      Thu. May 19, 2016
      2:10 PM to 3:10 PM

      Industry leaders will address some of the challenges facing marketing research, including:

      • Being a respondent
      • Legal compliance
      • The state of the industry as a business
      • Concerns for the future

      Add in great information about conferences, education, and association membership and you'll see that we're packing a lot into this hour. Don't miss it!

  • David W. Almy

    Chief Executive Officer, Insights Association

    Having served as CEO of the Marketing Research Association (MRA) since May of 2010, David was named CEO of the Insights Association upon its formation in late 2016.

    "Not a day goes by without a greater appreciation for the remarkable contributions of marketing research to leading organizations around the world," David said. "Insights Association members often are scary smart, powerfully creative and wonderfully real. It is my honor to have the opportunity to help those in this innovative profession advance and grow."    

    • Opening General Session

      Wed. May 18, 2016
      1:00 PM to 1:30 PM

      Opening remarks and special presentation of the association's annual awards. 

    • Business Meeting - Last Day Comments

      Fri. May 20, 2016
      8:20 AM to 8:50 AM
  • Adam Alter

    New York Times Bestselling Author of Drunk Tank Pink

    What color should you wear for your online dating profile photo? What font should you use for your print piece? How does the weather affect consumers’ spending habits? How might an unfamiliar company’s three-letter ticker code affect its stock price? Uncovering just such insights into human behavior with humor and piercing vision has made Alter not only a New York Times bestselling author, but also a widely-published expert and consultant for business giants such as Apple, Google, Fidelity, and Prudential.

    As a keynote speaker at ISC, Alter will share his near clairvoyant sensibilities, explaining how he sees insights below the surface to reveal the subliminal and help make you a more successful researcher.

    • Insights Below the Surface

      Thu. May 19, 2016
      1:00 PM to 2:00 PM

      Adam Alter

      • How does the weather affect consumer spending habits?
      • What color should you wear for your online dating profile photo?
      • How might an unfamiliar company's three-letter ticker code affect its stock price?
      • What font should you use for your print piece?

      These and other phenomena and the psychology behind them are what fascinates Adam Alter. While certain factors that affect people's thinking and decision-making are obvious, there are other, equally powerful forces that are so elusive as to remain almost invisible but in truth all but drive decisions.

      As one of the keynote speakers at MRA's 2016 Insights & Strategies Conference, Alter will share his near clairvoyant sensibilities to help make you a more successful researcher.

      Uncovering astonishing insights into human behavior with humor and piercing vision has made Alter not only a New York Times bestselling author, but also a widely-published expert and consultant to business giants such as Apple, Google, Fidelity and Prudential.

      As a researcher, he has focused on the issues of human judgment, decision-making, and social psychology with special focus on the subterranean cues in the environment that quietly but powerfully influence human cognition and action.

      Alter is an Associate Professor of Marketing at New York University's Stern School of Business, with an affiliated appointment in the New York University psychology department. He holds an M.A. and Ph.D. in psychology from Princeton University and is the author of the bestselling Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.

  • Scott Baker, PRC – Schlesinger Associates

    Vice President, US Qualitative, Schlesinger Associates

    Scott Baker is currently a Vice President, Qualitative Solutions at Schlesinger Associates. A two-decade veteran of the marketing research industry, with a background in marketing research and advertising, Scott has participated in all related aspects of the research process – playing both strategic and tactical roles - from facility management to qualitative and quantitative project design and implementation. He is always intrigued with new methodologies and innovative ways to conduct research.

    • Opening General Session

      Wed. May 18, 2016
      1:00 PM to 1:30 PM

      Opening remarks and special presentation of the association's annual awards. 

    • State of the Industry Panel - MRA, CASRO, QRCA, PMRG

      Thu. May 19, 2016
      2:10 PM to 3:10 PM

      Industry leaders will address some of the challenges facing marketing research, including:

      • Being a respondent
      • Legal compliance
      • The state of the industry as a business
      • Concerns for the future

      Add in great information about conferences, education, and association membership and you'll see that we're packing a lot into this hour. Don't miss it!

    • Business Meeting - Last Day Comments

      Fri. May 20, 2016
      8:20 AM to 8:50 AM
  • Jim Berling

    Managing Director, The Burke Institute

    Jim is the Managing Director of the Burke Institute and a member of the senior management team at Burke, Inc. 

    He has been conducting research and consulting with clients on qualitative and quantitative research projects for more than 18 years. His primary area of expertise is in moderating, ideation and brainstorming, effective communication, turning insights into action through storytelling,  and online qualitative research for companies in the financial services, healthcare, industrial equipment, and consumer packaged goods industries.

    • Burke Workshop: Storytelling and Toolkit for Marketing Research Reports

      Fri. May 20, 2016
      10:00 AM to 11:15 AM

      How does the traditional market research or insights report really read? More than likely, it reads like an academic paper . . . and for good reason. The framework followed by most reports was developed more than 100 years ago for the delivery of academic research?

      Why do we still follow this model? Is this the best we can do?

      Throughout the industry, market researchers need to evolve from writing academic journal pieces to instead become consultants, storytellers, and disruptive thinkers. We need to link the creative, emotional, and holistic right brain with the linear, analytical, data-driven left brain.

      It's not enough to merely convey information; we need to engage, entertain, and lead to action.

      Learn the tools needed to balance the two parts of the brain and become more effective in delivering the hard-earned results of your research more effectively.

      You are invited to bring a report and see firsthand how these tools can turn your deck into a storytelling masterpiece.

    • Burke Workshop: The Lost Art of Presenting Marketing Research Studies

      Fri. May 20, 2016
      1:00 PM to 2:20 PM

      One hour, 60+ tips, and a guarantee to improve and enhance your ability to deliver memorable research results.

      You will hear, share, and practice techniques that will help you prepare and deliver memorable presentations that will leave your audience wanting more.

      We will review and evaluate industry presentations highlighting both what to do and what not to do.

      Learn about how to control presentation anxiety, build speaker credibility, and engage your audience by doing all the little things that great speakers do.

      Think about your own organization. Who is the best speaker that you have seen? Great speakers tend to become great leaders.

    • Burke Workshop: Moving From Findings to Insights in the Next Generation of Reporting

      Fri. May 20, 2016
      2:30 PM to 4:00 PM

      Everyone is talking about insights: consumer insights, customer insights, insights titles, insights positions.

      The list goes on and on, but there's a problem. The elephant in the room is that, as an industry, we have yet to agree on exactly what an insight is.

      We have a solution for that and a way that will help you not only define what an insight is but learn how to leverage that insight to tell a story.

      Come learn about the tools we use to help move from delivering findings to delivering insights.

      We will use video examples and case studies to break down the insights discovery process into four steps that you can use to re-shape your presentations.

  • Roy Bingham

    Founder, BDS Analytics

    Roy Bingham is a Harvard MBA and former McKinsey consultant, a serial entrepreneur, and founder of BDS Analytics. He grew up in the UK, was a banker/financier in London, then moved to the USA in 1993.

    Bingham started BDS Analytics after recognizing that the emerging cannabis industry lacked the kind of sophisticated, sales-based data that is both commonplace and essential in other, more established industries. In those industries, market research — and consumer behavior — drive everything from new product development to inventory and branding decisions.

    • No Smoke Without Fire: Bringing Market Research to the Aggressive Entrepreneurs of America’s Fastest Growing Consumer Industry

      Thu. May 19, 2016
      3:45 PM to 4:30 PM

      Cannabis generated more than $5 billion in consumer sales in 2015. 86 percent of Americans now live in a state that allows some form of legal marijuana use and six percent live in states that allow adult use with few restrictions.

      Find out how the cannabis industry's preeminent market researcher has been breaking ground in the country's fastest-growing consumer market.

      Roy Bingham will explain the recent sales trends by state, channel, and product category and then explore the unique opportunities and challenges in an industry that is still technically illegal in the eyes of the Federal government.

  • Rebecca Brooks

    Co-Founder / Partner, Alter Agents

    Rebecca is a co-founder and Partner at Alter Agents. She has translated her graduate anthropology background into a successful marketing research career that focuses on insight-driven analysis. Having worked across a number of categories and with varied businesses, Rebecca has a keen understanding of what companies need research to deliver. She is a monthly contributor to the American Marketing Association and Progressive Grocer. Rebecca also serves as the Chairperson of the MRA Marketing and Communications Committee.

    A believer that excellent work can only be achieved in an environment that fosters passion, creativity, and reverence, Rebecca is a proud partner and co-founder of Alter Agents (www.alteragents.com), a respected Los Angeles-based market research firm. With almost 20 years experience in the research industry uncovering intelligent shopper insights, her passion and commitment to forging new brand directions is stronger than ever with the convergence of research in the digital world. Over the last few months, she has led the development and upcoming launch of Shopper STAT, a new tool that represents the next generation of shopper intelligence research. Shopper STAT uncovers the habits of promiscuous shoppers for brand giants such as eBay, Google, Hyundai, Yahoo, Viking River Cruises, and many more.

    • We Are 'How' We Eat

      Wed. May 18, 2016
      4:25 PM to 5:25 PM

      Takeaways: Is it time to start creating new ways to gain shopper insights?  Using the changes in grocery shopping behaviors as her case, Rebecca delivers a powerful call to action for marketing researchers.

      Change is everywhere. How consumers interact with brands has transformed dramatically before our eyes and continues to do so.

      New technologies are evolving the shopping experience. Aging Boomers are moving in with their children while Millennials linger at home. Dual-income families are more commonplace than ever. And, in just three decades, the number of women in the workforce has risen by 20 percent, shifting their traditional purchasing roles in the marketplace.

      These changes are so profound, even grocery shopping is evolving in completely new ways. Using grocery CPG as the lens through which we view these changes, Rebecca will challenge the Market Research industry to stop adapting and start creating. 

      In this talk, Rebecca will tap into her passion for intelligent shopper insights that can ignite change and drive discussion on how to thrive as a researcher in our ever-changing landscape.

  • Simon Campbell

    CEO, weseethrough

    Simon is a British serial entrepreneur and is currently CEO of weseethrough, a technology-driven market research company that helps global organisations to better understand their consumers' actual behaviour with an award winning methodology.

    • NEW! Research Technology Entrepreneur Power Hour

      Wed. May 18, 2016
      3:15 PM to 4:15 PM

      Takeaways: Hear how Unilever is backing Artificial Intelligence (AI), wearables, and elite moderators. Attendees will learn how these three developments are being applied to real projects.

      As corporate researchers go, Unilever is widely regarded as very near the pinnacle of the profession, and with good cause. 

      At ISC, Marie Wolfe – Unilever's global director of research innovation for consumer & market insights – will explain how she scouts and engages companies that are out ahead of the technology curve, using or developing new and compelling innovations directly applicable to improving Unilever research.

      Following Marie's lead, each of these 3 companies will have 12 minutes to explain their innovations, followed by a 15 minute joint Q&A:​

      • Olapic: 
        Olapic
      • weseethrough: 
        WeSeeThrough
      • Discuss.io Moderator Marketplace: 
        Discuss.IO

      Throughout the presentation, we will use sli.do to collect questions live and do a live poll to solicit feedback in real time.

      Join us for a remarkable glimpse at the future of research in four flavors. The industry's up and coming technology entrepreneurs are sure to spark ideas for new ways you can discover insights – a must-attend general session!

  • Talia Cirangle

    Enterprise Strategy Director, Olapic

    Talia Cirangle is an Enterprise Strategy Director at Olapic, the leading Earned Visual Content Marketing platform. Talia was Olapic's first Account Manager and spent two years working with its beauty, fashion, and CPG brands to maximize their UGC solicitation and execution strategy. She now shares these insights at an Enterprise level to help scale Olapic's largest partnerships.

    • NEW! Research Technology Entrepreneur Power Hour

      Wed. May 18, 2016
      3:15 PM to 4:15 PM

      Takeaways: Hear how Unilever is backing Artificial Intelligence (AI), wearables, and elite moderators. Attendees will learn how these three developments are being applied to real projects.

      As corporate researchers go, Unilever is widely regarded as very near the pinnacle of the profession, and with good cause. 

      At ISC, Marie Wolfe – Unilever's global director of research innovation for consumer & market insights – will explain how she scouts and engages companies that are out ahead of the technology curve, using or developing new and compelling innovations directly applicable to improving Unilever research.

      Following Marie's lead, each of these 3 companies will have 12 minutes to explain their innovations, followed by a 15 minute joint Q&A:​

      • Olapic: 
        Olapic
      • weseethrough: 
        WeSeeThrough
      • Discuss.io Moderator Marketplace: 
        Discuss.IO

      Throughout the presentation, we will use sli.do to collect questions live and do a live poll to solicit feedback in real time.

      Join us for a remarkable glimpse at the future of research in four flavors. The industry's up and coming technology entrepreneurs are sure to spark ideas for new ways you can discover insights – a must-attend general session!

  • Heather Collins, PRC

    Director of Operations, Baltimore Research

    Heather Collins serves as the Director of Client Services for Baltimore Research, an innovative full-service marketing research firm and focus group facility. In her capacity within the company, Heather helps to oversee business strategy, project execution, and personnel. Heather, who joined Baltimore Research in 2002, has served in many capacities but has spent the majority of her career specializing in the execution of pharmaceutical research. She has vast experience fulfilling hundreds of projects related to Rx-to-OTC switch, label comprehension studies for OTC products, patient package inserts, and supplemental materials comprehension. She has worked with her team to develop ways to successfully include respondents with lower health literacy into the research sample.

    Heather has always been driven by advocacy and volunteerism. She has been an active member of the Marketing Research Association (MRA) and the Pharmaceutical Marketing Research Group (PMRG) for years. Heather has chaired the Education Work Group responsible for conference and webinar content for the MRA in the past and currently co-chairs the PMRG’s Health Literacy Initiative. She is dedicated to the standardization of the marketing research profession and holds her Professional Research Certification. Heather is a graduate of the University of Maryland at College Park where she studied Public Relations and Applied Communication in organizational settings with a minor in Biology.

    • Health Literacy in Research

      Thu. May 19, 2016
      9:45 AM to 10:30 AM

      Takeaways: Learn how marketing research can be used for the greater good. Attendees will hear how PMRG’s research into health literacy impacts patient wellness, and perhaps sets an example for other similarly-shifting industries.

      One of the best predictors of health is health literacy. Sadly, health literacy is often overlooked by both the healthcare and market research industries. It is alarming that, according to the U.S. Department of Health & Human Services, only 12 percent of American adults are proficiently health literate.

      The healthcare climate is changing, moving toward a patient-centric model. Thus, it is vital that all players have a solid grasp of health literacy and its impact on patient wellness, including manufacturers, payers, health care professionals, and yes, researchers, too.

      The Pharmaceutical Marketing Research Group (PMRG) has created a program solely focused on improving health literacy. Drawing from manufacturers, insight providers, and data collection firms, the Health Literacy Initiative has worked for more than a year to drive change for patient care and to establish best practices for incorporating health literacy into market research.

      To illustrate the profound impact of health literacy in patient communications and materials, the Initiative has designed a case study surrounding a mock drug.

      From this presentation, you will gain better understanding of:

      • The concepts of health literacy
      • Key components of health literacy to consider when conducting research
      • The potential return on investment for stakeholders
      • The positive impact on patient health
  • Cynthia Davis

    Director of Consumer Insights, Denny's

    A proven change agent, Cynthia Davis has brought fresh thinking to leading brands in categories from aerospace to wireless. Her multi-faceted career ranging from entrepreneur to senior leadership positions at Fortune 500 companies and fast growth agencies is a demonstration of her belief that life should be viewed from a variety of perspectives. If elected President she would ban the phrases, “if it’s not broke, don’t fix it”.

    • Breaking up With Your Brand Tracker

      Thu. May 19, 2016
      9:45 AM to 10:30 AM

      It's shocking how many brand marketers are stuck with brand trackers they hate. We tell ourselves we can't change the way we look at consumer perceptions of our brand and key brand health metrics, because "we'll lose all of our historical data" even though very few teams have made actionable, strategic decisions based on the outputs of that data.

      Cynthia Davis (Director of Consumer Insights at Denny's) and Chris Plating (VP, Brand Planning at Erwin Penland) will talk about Denny's decision to transform their brand tracker from a client and agency perspective. The presentation will cover key hurdles, strategic impact, economic advantages and future evolution of their approach.

      We will invite brand marketers in similar situations to share and discuss in an open and collaborative conversation about how we best tap into the tools at our disposal, syndicated research partners, custom primary data inputs and the wide array of social listening/research options.  

      Brand Tracker Break Up

  • Jessica DeVlieger

    SVP Research & Insights, C Space

    As SVP of Marketing & Sales, Jessica is responsible for developing C Space’s go-to-market strategy and managing long-term client relationships. She sits on the Executive Leadership Team, helping to drive growth through the development of thought leadership and ongoing strategic initiatives.

    • Customer Inspired: How to Achieve and Sustain Growth in the 21st Century

      Fri. May 20, 2016
      9:00 AM to 9:45 AM

      Here's a simple fact – companies that genuinely understand and connect with customers outperform their competitors.

      But what does a quality connection feel like from the customer's point of view?

      Customer Quotient™ – or CQ™ – is our innovative approach to measuring what customers, not companies, really value. Want to know what draws customers to certain brands? Want to learn what an emotional blueprint of a customer looks like? CQ™ can help.

      This session will include a discussion with Caryn Akons, Senior Vice President, Industry and Consumer Insights for Citi Retail Services, a leader in the payments industry. 
       
      The best customers are those who feel smart and proud for being customers. You can create those kinds of customers by engaging in meaningful dialogue, building empathy, developing relevant products and services, and improving the customer experience.

      Join us to learn more.

  • John Dick

    Founder & CEO, CivicScience

    John Dick is the founder and CEO of CivicScience, a consumer and market intelligence company based in Pittsburgh. John is a serial entrepreneur with extensive experience in new business formation, business development, marketing, and communications.

    • Where Are All of My Homophobic Facebook Friends?

      Thu. May 19, 2016
      4:40 PM to 5:25 PM

      There's a reason we close a curtain behind us in the voting booth on Election Day. On Facebook, that curtain is wide open for everyone to see. And that changes everything.

      This presentation combines large-scale survey data with qualitative social media research to explore how peer pressure and aspirational bias affect what we share online, particularly our political attitudes.

      We start by sharing data about the disparity between the political and ideological make up of Facebook users and the volume of liberal and conservative information shared.

      Then, we explore why certain viewpoints proliferate more rapidly across social media and how this is profoundly impacting the current political climate . . . and potentially the 2016 Election.

      And, finally, we talk about the lessons that can be applied from this research to consumer market research and brand marketing.

  • Vicki Draper

    Consumer Analytics & Research, AOL

    Vicki Draper is Director of Consumer Analytics & Research at AOL where she leads innovative research to aid sales and product teams across AOL, Inc. Her research spans a variety of topics including Millennials, mobile, shopping, women and moms. Vicki received the 2013 EXPLOR Award for Innovation in Research for her groundbreaking "7 Shades of Mobile" study which was also highlighted in the Jan/Feb 2013 issue of the Harvard Business Review "How People Really Use Mobile". She has presented at many conferences in the U.S. and internationally, including the 2014 iCom Global Summit in Seville, the 2015 ESOMAR World Congress in Dublin where her paper was nominated for best overall paper, and most recently at the 2016 ESOMAR MENAP Forum in Dubai. She holds a BS in Marketing & Hotel Management from Cornell University and an MBA from Columbia University.

    • Genius Lab Hosted by Dapresy: Configurable Insights - Unlocking the Value of Market Research

      Thu. May 19, 2016
      11:15 AM to 12:00 PM
      We all deal with a high level of complexity today in research - many stakeholders to please and an overabundance of data. In this environment, it’s a challenge to provide relevant insights, on demand. AOL will reveal how we worked with Dapresy to create a primary research data tool that is scalable, minimizes learning curves, and is shifting the organization to configurable insights. We have given our product, sales, and marketing teams the power to configure the data to meet their needs. The end result is that the research team can focus on high level work rather than endlessly cutting data in analyst tools AND fulfill our CEO’s mandate that account execs can’t leave the building without data. For every client meeting.
    • Genius Lab Hosted by Dapresy: Configurable Insights - Unlocking the Value of Market Research

      Fri. May 20, 2016
      9:00 AM to 9:45 AM
      We all deal with a high level of complexity today in research - many stakeholders to please and an overabundance of data. In this environment, it’s a challenge to provide relevant insights, on demand. AOL will reveal how we worked with Dapresy to create a primary research data tool that is scalable, minimizes learning curves, and is shifting the organization to configurable insights. We have given our product, sales, and marketing teams the power to configure the data to meet their needs. The end result is that the research team can focus on high level work rather than endlessly cutting data in analyst tools AND fulfill our CEO’s mandate that account execs can’t leave the building without data. For every client meeting.
  • A.J. Drexler

    Owner, President & Chief Strategist, Campos Inc

    For the past 25 years, A.J. has focused her work, within both the ad agency and market research sides of the business, on deeply understanding the customer in order to inspire brand and marketing strategy that drives genuine results. She is accomplished in using all forms of data to uncover marketing insights, conducting all forms of qualitative research, and also loves swimming around in the cross-tabs of quantitative projects to find clues to future behavior.

    • Customer Journey Planning as a Competitive Advantage

      Thu. May 19, 2016
      11:15 AM to 12:00 PM

      Journey Planning is bigger than simply mapping a customer's journey. Increasingly, companies are learning that they can do more than just react to the journeys that customers devise for themselves; instead, brands have a role in shaping their customers' paths to engagement.

      Companies and brands now have the opportunity to lead, rather than follow, by constructing customer journeys that provide value to both the customer and the brand.

      These marketers are increasingly managing journeys just as they would any product and are learning that, by providing customers value in this way, customers stay engaged. More and more brands understand that the journey itself is increasingly central to the customer's experience — even as important as the products themselves — in providing competitive advantage.

      In this presentation, Drexler will detail how big data plus qualitative research can be used together to first define, and then construct, customer journeys.

  • Rebecca Elmore-Yalch

    Principal & Managing Director, Northwest Research Group

    Rebecca Elmore-Yalch is Principal / Managing Director of Northwest Research Group, a company dedicated to connecting public agencies, not-for-profit organizations, and regulated industries with their customers and the communities they serve. Rebecca is passionate about getting clients to think outside of the box—whether it is via a unique research question, better design, or different ways to analyze and visualize results. Rebecca’s favorite moments are when key findings open eyes and generate action that makes a real difference.

    • Genius Lab Hosted by Dapresy: Moving Forward - The Impact of Adaptive Infographics on the Transit Industry

      Thu. May 19, 2016
      4:40 PM to 5:25 PM
      Conducted for more than 25 years, King County Metro’s annual Rider / Non-Rider Survey represents one of the longest-standing customer surveys in the transit industry. NWRG has conducted this research for 20 years and introduced several innovative methodologies, questions, analytical techniques, and reporting tools.  In 2014, NWRG began using Dapresy’s online reporting tools as a way to increase the efficiency and quality of reports. In 2016, NWRG teamed up with Dapresy to create an interactive infographic to highlight key findings. This new tool was very well received by Metro’s staff and paves the way for a new world of reporting.
    • Genius Lab Hosted by Dapresy: Moving Forward - The Impact of Adaptive Infographics on the Transit Industry

      Fri. May 20, 2016
      2:30 PM to 3:15 PM
      Conducted for more than 25 years, King County Metro’s annual Rider / Non-Rider Survey represents one of the longest-standing customer surveys in the transit industry. NWRG has conducted this research for 20 years and introduced several innovative methodologies, questions, analytical techniques, and reporting tools.  In 2014, NWRG began using Dapresy’s online reporting tools as a way to increase the efficiency and quality of reports. In 2016, NWRG teamed up with Dapresy to create an interactive infographic to highlight key findings. This new tool was very well received by Metro’s staff and paves the way for a new world of reporting.
  • Andy Eninger – Second City Works

    Head of the Writing Program & Program Designer, Second City Training Center & Second City Works

    Andy is a Chicago-based writer, performer, and trainer. He specializes in using the tenets of improvisation to help organizations and individuals connect with their audience. He is a speaker and trainer on storytelling, executive presence, and communications. For Second City Works, he has designed and delivered hundreds of training sessions for clients around the world and has spearheaded their work in storytelling and creative consumer insight sessions.

    • Improv for Insights

      Fri. May 20, 2016
      9:00 AM to 9:45 AM

      Overcoming the constraints of conventional market research can be daunting. Would you like to get everyone onto the same page? Would you like to collaborate in real-time with your audiences to get better ideas faster?

      Second City will present “Improve for Insights,” a live snapshot of their Brandstage process.

      In this highly-interactive event, unconventional by design, you will see how to create more effective ensembles and be truly inspired.

      Come and learn how improvization can help you to discover richer, more emotional consumer insights.

    • Second City Workshop: Storytelling for Insights Leaders – How to Tell the Story of What the Data’s Telling You

      Fri. May 20, 2016
      10:00 AM to 11:15 AM

      Who doesn't love a good story?

      At the heart of Second City's work is one simple belief — there is a more compelling story to be told, a story that will make audiences lean in and want more.

      For more than 55 years, Second City has been telling captivating — and award-winning — stories. Telling stories that are relevant and appropriate to an ever-changing audience is what keeps Second City on the cutting edge of entertaining but informative satire. These same skills that they use to engage audiences have proven equally successful outside the theater, in the business world.

      You, too, have a story to tell.

      What is the data showing you? How can you best create a story from that data and relate it to your audience? How can you gain confidence to face questions and pushback?

      Hear from the trained actors, writers, and directors of Second City how to improve your storytelling, polish your stage presence, and deliver to your audiences the stories that will have them coming back for more.

  • Andy Ford

    Senior Director, Group Leader, Insight & Innovation, Brädo Creative Insight

    Andy Ford has been involved in consumer insights his entire career. Prior to joining Brädo, Andy most recently worked in the advertising agency business, creating an in-house consultancy and software platform that drove consumer research and messaging. Utilizing a background in social media mining and consumer ethnography, he has led efforts to develop new products and strategic white space for brands such as Taco Bell, PepsiCo, Frito Lay, Dr. Scholl’s, Avery Dennison, Tyson Foods and even the digital efforts for a U.S. Presidential candidate.

    • The Future of Insight-Led Innovation

      Thu. May 19, 2016
      11:15 AM to 12:00 PM

      Traditional ideation has a problem. Too many participants come to the table with preconceived ideas rather than being led by true consumer insights.

      The best innovation comes from turning the old process on its head and using new technologies to create overnight prototypes.

      Break with tradition and instead prioritize insight. Invite the customer. Fail fast. Win big.

      . . . and did we mention that it's a lot cheaper?

      This fast-paced presentation will discuss the folly of running innovation sessions without the voice of the customer. It will also introduce you to a new, exciting platform for taking two-dimensional ideas to three-dimensional reality and doing so in a matter of hours, not months.

      Combining a passion for the power of consumer insights, proven innovation techniques, and the latest “maker” technology, you can create ideation sessions that colleagues relish, not dread.

  • Tim Glowa

    Partner and Co-Founder, Bug Insights

    Tim Glowa is the co-founder of Bug Insights, a marketing and human capital analytics company that provides prescriptive insights to help organizations make better business decisions. Using fact-driven data, Bug Insights consults clients how to best optimize the return on their marketing and human capital investments. The company assists organizations with a range of actionable research methodologies including focus groups, conjoint, A/B testing, data mining, and trade-off analysis.

    • The Illusion of Customer Loyalty

      Thu. May 19, 2016
      4:40 PM to 5:25 PM

      Conventional wisdom can be misleading. The pursuit of loyal, repeat customers has long been an important business objective. After all, research shows that it is cheaper and easier to retain a customer than to acquire a new one. Conventional wisdom also indicates that loyal customers account for a disproportionately high percentage of revenue and profit.

      Despite the value of loyal customers, they are often ignored by businesses, viewed as cash cows who will continue to generate predictable revenue forever.

      But are there limits to the loyalty of those stable, long-time customers? Might some price difference, some new product, some special feature put that loyalty to the test? What is the tipping point that puts a business at risk of losing a supposedly loyal customer . . . or opens the opportunity to lure one away?

      Don't be misled and mistake inertia for loyalty. Every customer has a trigger for which they will switch to a competitor. By understanding how consumers make purchase decisions, we can identify those triggers — that tipping point — that could either cost you a customer or gain you one.

  • Tim Hoskins – Quester

    President, Quester

    As President of Quester, Tim Hoskins oversees development and spearheads innovation pipelines, vowing to keep Quester ahead of the marketing research industry and taking action to make it happen. In 2011, Hoskins joined Quester as Vice President of Client Relations. He has been instrumental in the development of Quester’s products that provide a new and unique approach for client side research objectives.

    • Opening General Session

      Wed. May 18, 2016
      1:00 PM to 1:30 PM

      Opening remarks and special presentation of the association's annual awards. 

    • Business Meeting - Last Day Comments

      Fri. May 20, 2016
      8:20 AM to 8:50 AM
  • Alex Hunt – BrainJuicer

    President, Americas, BrainJuicer

    Alex has close to 15 years of marketing experience and a track record helping clients grow famous brands and develop award-winning and effective communications. He is currently responsible for leading BrainJuicer – a global strategy and research agency – in the Americas, overseeing offices in New York, Chicago, Los Angeles, Miami, and Sao Paulo, and was one of the pioneers of BrainJuicer’s FeelMore50™ – for three years a ranking of the world’s most famous, emotional, and effective advertising.

    • BrainJuicer Workshop: Writing 5-Star Concepts

      Fri. May 20, 2016 10:00 AM to Mon. June 20, 2016 11:15 AM

      Information surrounds us everyday. What it is that captures your attention? What engages you?

      We all know that pictures tend to grab people. Yet most of the concepts tested in market research still focus a lot — too much — on words, on justifications, and on multiple insights and reasons-to-believe.

      Check out this great workshop intended for anyone who wants to reimagine what it takes to articulate concepts in a 5-star winning format. You will learn:

      • How many words to use . . . and which words to avoid
      • Which pictures work best
      • How to best use insights, benefits, and reasons-to-believe (or not)

      The ingredients are all there. You just have to put it together in a way that more closely mirrors how consumers really process information and make their decisions in a busy, confusing world.

      Led by Alex Hunt and Bianca Pryor from BrainJuicer, this hands-on master class will teach you how.

      You are encouraged to bring a concept that you're working on to make it real.

  • Gwen Ishmael – Market Strategies International

    Senior Vice President, Head of Qualitative, Market Strategies International

    Gwen is passionate about infusing the voice and creativity of consumers into client’s research and product development processes. During her career, she has led qualitative and pipeline initiatives for companies like Acura, Allstate, Facebook, Johnson & Johnson, Nestle Purina, Pepsico, Reckitt Benckiser, Royal Philips and T‑Mobile.

    • Market Strategies International Workshop: 50 Shades of Consumers

      Fri. May 20, 2016
      2:30 PM to 4:00 PM

      . . . Okay, maybe not 50 different shades, but certainly more than one.

      In this interactive workshop, we'll look beyond traditional demographics and explore a bottom-up (rather than top-down) approach to understanding consumers.

      We'll explore four different types of consumers — Lead Users, Creatives, Early Adopters, and Brand Advocates.

      These groups form naturally around shared traits and preferences, the exact kind of commonalities that can spell gold for marketers . . . and market researchers.

      We'll look at ways to identify members of each group plus the benefits of working with each and how best to collaborate with them.

  • Kevin Jenne

    Director of Agent & Consumer Research, Safeco Insurance

    Kevin is Director of Agency and Consumer Research with Safeco Insurance, a Liberty Mutual company. He’s been a research practitioner for about 20 years, working in banking and financial services, mostly on the corporate side with a couple of years on the supplier side. His passion is finding out how people feel about things and generating insights that enable sustainable competitive advantage.

    • Experiencing Vs. Remembering in Research

      Thu. May 19, 2016
      11:15 AM to 12:00 PM

      What we experience is very different from what we remember experiencing. This simple finding has emerged from our ever-evolving understanding of the human brain and it changes the game when it comes to research.

      Traditional market research largely depends on respondents' ability to answer questions about past experience. But how accurate are those memories? If they are not accurate, all of us in market research need to be alarmed.

      Asking backward-looking questions has been our best option . . . until now. New technology, however, is creating more opportunities for in-the-moment data collection.

      In this presentation, we will share side-by-side comparisons of differences between data collected in the moment versus more traditional, memory-based surveys.

      If we can recognize and understand the differences between actual experience and remembered experience, we can compensate and arrive at deeper, more meaningful truths.

  • Brian Little

    Personality and Motivational Psychology Expert, Author of Me, Myself, and Us

    A pioneer in the field of motivation and personality, Brian Little focuses on the personal interests, large or small, that drive individuals at different stages of life and often push them to act out of character. In his landmark book Me, Myself, and Us, Little explores these personal interests and explains how they influence daily behavior and decision-making.

    For marketing researchers, his work has uncovered new insights that amplify, but also sometimes contradict, traditional personality theory and that invigorate thought on product development and brand loyalty.

    • Me, Myself, and Us

      Wed. May 18, 2016
      1:30 PM to 2:30 PM

      Brian Little

      Takeaways: Learn how product development and brand loyalty research can be informed by new thinking about the “science of personality.” Get ready for a quantum leap!

      How does your personality shape your life, and what, if anything, can you do about it? Brian Little is a personality expert and one of the most delightful, charming speakers on the planet: there’s a reason he was elected "Favorite Professor" at Harvard for three consecutive years. His book Me, Myself, and Us explores who we are and how we can thrive in light of our "nature." And, he helps us understand the people we encounter, work with, and love. 

      For marketing researchers, his work has uncovered new insights that amplify, but also sometimes contradict, traditional personality theory and invigorate thought on product development and brand loyalty.

      Little's book, Me, Myself, and Us: The Science of Personality and the Art of Well-Being, was described by Shawn Achor as: "Insightful, clever and practical. Professor Little is a genius, making personality psychology not only relevant but essential knowledge in the modern world. This book is one 'aha' moment after another, each rocking your world and upending the way you think about your coworkers, your relationships and your life."

      Little is a fellow of the Well-being Institute at Cambridge University, where he also lectures in the Department of Psychology and the Cambridge Judge Business School. He is a Distinguished Research Professor Emeritus at Carleton University. Little has taught at Carleton, McGill, Oxford, and Harvard Universities. His course on personality at Harvard was so popular that he was elected as a “Favorite Professor” by the graduating classes for three consecutive years.

  • Rita MacRae

    Co-Founder, Solstice Strategy Partners

    Rita is a psychologist, social worker, and nurse who has done extensive research trials inside of the state prison system.  Being “Zen” on the job was a requirement!  She currently coaches business executives on how to be more focused on achieving their professional goals while balancing the demands of their personal lives.  She also works extensively with employees on how to improve team dynamics, morale, and communication to improve team performance.

    • Solstice Strategy Workshop: Bringing Balance to Your Workday

      Fri. May 20, 2016
      1:00 PM to 2:20 PM

      Success in market research requires not just great methodology know-how and superior analytical skills, but also the ability to multitask, meet deadlines, and manage a fair share of difficult clients. Some of us ebb-and-flow with the unpredictable nature of our work and leave at 5:00pm smiling while others leave frazzled, take work home, and dread coming in the next day. If the latter sounds like you, have no fear!

      In this seminar, you will learn simple techniques to help you:

      1. Establish a positive mindset each day
      2. Prioritize your daily to-dos
      3. Solve problems more creatively
      4. Effectively delegate
      5. Anticipate client resistance so you can re-route to a better outcome.

      A simple blend of timing management tools, stress reduction tips, and mindfulness makes all the difference! Unlock your inner Zen to become more happy and productive at work!

  • Jeff Martin

    VP Business Development, Dapresy

    Jeff has been holding management roles in the technology sector for over 25 years. He has spent the past several years working closely with clients in the market research field and successfully implementing knowledge management and visualization solutions for global clients. 

    • Genius Lab Hosted by Dapresy: Got Data Overload? Moving Your Organization Forward With Integrated Market Intelligence

      Thu. May 19, 2016
      12:20 PM to 12:50 PM
      Having enough data is not the problem. The challenge is in how to organize your data streams into a "single source of truth."  We'll show how easy it is to create a market or customer intelligence dashboard, one that connects the dots and enablies effective communication and decision making.  
    • Genius Lab Hosted by Dapresy: Moving Your Organization Forward With Integrated Market Intelligence

      Fri. May 20, 2016
      12:30 PM to 1:00 PM
      Having enough data is not the problem. The challenge is in how to organize your data streams into a "single source of truth."  We'll show how easy it is to create a market or customer intelligence dashboard, one that connects the dots and enablies effective communication and decision making.  
  • Garrett McGuire

    Senior Business Insights Specialist, Kreg Tool Company

    Garrett is Senior Business Insights Specialist at Kreg Tool where he supports data-driven decisions in sales, product development, and marketing. Garrett previously worked for Meijer and Quester where he specialized in branding, advertising, and retail experience research. With a focus on consumer behavior and retail theory, Garrett received his Master of Arts in Advertising from Michigan State University.

    • Balancing Survey Results With Gut Feelings – A Mixed Method Approach

      Thu. May 19, 2016
      11:15 AM to 12:00 PM

      You can’t see what it is, but you can feel something unsettling. It’s lingering. You keeping looking over your shoulder at work. Nothing. You check your backseat when you get in the car. Nothing. The feeling follows you home. You have dreams about it. That survey. That data. It just can’t be right.

      Without historical data to look back on and very little secondary data, Kreg Tool’s newly created Business Insights team was in a tough position: report data from three separate surveys indicating market share at half of what the internal belief was, or explore the gut feeling that something just wasn’t right.

      Exploring the gut feeling that data can be wrong, we’ve emerged with learnings for any researcher who’s not quite sure where to start.

      This session will provide steps for:

      • Exploring (and sometimes challenging) internal beliefs that contradict data
      • Evaluating the “gut feeling” that something isn’t right in your data
      • How to move forward when the dust hasn’t totally settled
  • Chuck Miller

    President, DM2

    Chuck Miller is a senior insights executive and business owner with expert knowledge of digital and online. A former AOL and Time Warner VP, Miller co-founded Digital Marketing Services (DMS) and later served as Chief Research Officer for uSamp. Today, Chuck leverages his experiences to grow DM2. Chuck has extensive experience as both a provider and client side researcher with significant analytic work in marketing sciences and leading BI functions. A pioneer in online research, Miller is named inventor on a U.S. Patent associated with the first survey router.

    • Collaborating on Quality to Prevent Data Disasters

      Thu. May 19, 2016
      3:45 PM to 4:30 PM

      All sample sources are not created equal. Some may be tainted with latent characteristics that could severely affect your research outcomes. What can you do?

      Learn to identify these latent characteristics within commercially-available sample sources.

      DM2, along with top buyers of global sample, have collaborated to design the first independent, industry-wide sample benchmark questionnaire.

      This tool scores sample sources on respondent quality while measuring the latent characteristics that could threaten outcomes, including over-representation of tech early adopters, too few users of generic brands, etc.

      With three quarters of data collected for more than 50 sources across three countries, this presentation will share fascinating findings concerning sample and data quality, findings that can make you a better researcher when you walk out the door.

  • Cory Nadilo

    Senior Account Manager, Dapresy

    Cory is the main contact for clients in North America. He provides clients with on site training, system support, and works with the sales team when needed. He has been working with Dapresy for over three years, and was one of the original North American team members. He has created 100+ custom dashboard pages.

    • Genius Lab Hosted by Dapresy: How to Make Your Data Reporting More Efficient & Effective

      Thu. May 19, 2016
      3:45 PM to 4:30 PM
      Watch a live example to learn how to build an infographic-based dashboard that can be used to report all of your market research data in minutes.
    • Genius Lab Hosted by Dapresy: The Four Steps to Implementing a Successful CEM Process

      Fri. May 20, 2016
      10:00 AM to 11:15 AM
      Learn the four easy steps you can take to better understand your customers. Follow up with them on any problems they have to ensure that nothing "falls through the cracks!"
  • Rudy Nadilo

    President, Dapresy

    Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales "force" behind the sales teams where he has been engaged. He helped transform the marketing research industry with his pioneering work as CEO of Greenfield Online, and believes he will help transform the industry again by introducing Dapresy to North America.

    • Genius Lab Hosted by Dapresy: Move Beyond PowerPoint - Overcoming the Barriers to Change

      Thu. May 19, 2016
      9:45 AM to 10:30 AM

      There is an ever-widening disconnect between what corporate insights leaders want in their deliverables and what they are receiving. Dapresy has recently undertaken a study on this topic with our partners Cido and Voxco, and we’d like to share the viewpoints of others as we all get started on a new path to report delivery.

    • Genius Lab Hosted by Dapresy: Move Beyond PowerPoint - Overcoming the Barriers to Change

      Fri. May 20, 2016
      1:00 PM to 1:45 PM

      There is an ever-widening disconnect between what corporate insights leaders want in their deliverables and what they are receiving. Dapresy has recently undertaken a study on this topic with our partners Cido and Voxco, and we’d like to share the viewpoints of others as we all get started on a new path to report delivery.

  • Zoe Neuschatz

    Global Director of Sales, Olapic

    Zoe Neuschatz is the Global Director of Sales at Olapic, the leading Earned Visual Content Marketing platform. Based in New York City, Zoe builds and manages Olapic's global enterprise partnerships with some of the world's largest brands across the consumer packaged goods, fashion, beauty and retail verticals. 

    • NEW! Research Technology Entrepreneur Power Hour

      Wed. May 18, 2016
      3:15 PM to 4:15 PM

      Takeaways: Hear how Unilever is backing Artificial Intelligence (AI), wearables, and elite moderators. Attendees will learn how these three developments are being applied to real projects.

      As corporate researchers go, Unilever is widely regarded as very near the pinnacle of the profession, and with good cause. 

      At ISC, Marie Wolfe – Unilever's global director of research innovation for consumer & market insights – will explain how she scouts and engages companies that are out ahead of the technology curve, using or developing new and compelling innovations directly applicable to improving Unilever research.

      Following Marie's lead, each of these 3 companies will have 12 minutes to explain their innovations, followed by a 15 minute joint Q&A:​

      • Olapic: 
        Olapic
      • weseethrough: 
        WeSeeThrough
      • Discuss.io Moderator Marketplace: 
        Discuss.IO

      Throughout the presentation, we will use sli.do to collect questions live and do a live poll to solicit feedback in real time.

      Join us for a remarkable glimpse at the future of research in four flavors. The industry's up and coming technology entrepreneurs are sure to spark ideas for new ways you can discover insights – a must-attend general session!

  • Steve Nollau — Brädo Creative Insight

    President & Chief Strategy Officer, Brädo Creative Insight

    Steve Nollau is President and Chief Strategy Officer of Brädo Creative Insight, a strategic marketing research agency and consultancy. Steve started on the strategic side of the ad agency business. His experience included 10 years at DMB&B as Senior VP Group Account Director, leading strategy for the Budweiser brand. In 1992, Steve switched to client side marketing, first at Taco Bell, Inc., as VP of Field Marketing and later at McDonald’s Corp., where he was VP of Marketing. In 2002, Steve partnered with Bob Cuneo to start Brädo Creative Insight.

    • The Future of Insight-Led Innovation

      Thu. May 19, 2016
      11:15 AM to 12:00 PM

      Traditional ideation has a problem. Too many participants come to the table with preconceived ideas rather than being led by true consumer insights.

      The best innovation comes from turning the old process on its head and using new technologies to create overnight prototypes.

      Break with tradition and instead prioritize insight. Invite the customer. Fail fast. Win big.

      . . . and did we mention that it's a lot cheaper?

      This fast-paced presentation will discuss the folly of running innovation sessions without the voice of the customer. It will also introduce you to a new, exciting platform for taking two-dimensional ideas to three-dimensional reality and doing so in a matter of hours, not months.

      Combining a passion for the power of consumer insights, proven innovation techniques, and the latest “maker” technology, you can create ideation sessions that colleagues relish, not dread.

  • Jude Olinger - The Olinger Group

    Founder & CEO, The Olinger Group

    Jude began a career in market research over 25 years ago and, in 1994, founded The Olinger Group, a firm on the cutting edge of technological innovation. Of technology, Olinger says, “I started the business to leverage what I saw was happening with technology and how it was changing the market research industry.” A point of pride for Olinger is that his firm still retains many of their original clients today.

    • State of the Industry Panel - MRA, CASRO, QRCA, PMRG

      Thu. May 19, 2016
      2:10 PM to 3:10 PM

      Industry leaders will address some of the challenges facing marketing research, including:

      • Being a respondent
      • Legal compliance
      • The state of the industry as a business
      • Concerns for the future

      Add in great information about conferences, education, and association membership and you'll see that we're packing a lot into this hour. Don't miss it!

  • Chris Plating

    VP, Brand Planning, Erwin Penland

    Chris Plating gets an odd rush from solving hard-to-solve problems and helping brands connect with their consumers. He currently works at Erwin Penland and considers himself lucky to have worked with such a great group of diverse brands including Denny's, Verizon Wireless, JetBlue, Google and Bank of America/Merrill Lynch. When not at work, Chris enjoys cooking, fishing and writing speaker bios in the third person.

    • Breaking up With Your Brand Tracker

      Thu. May 19, 2016
      9:45 AM to 10:30 AM

      It's shocking how many brand marketers are stuck with brand trackers they hate. We tell ourselves we can't change the way we look at consumer perceptions of our brand and key brand health metrics, because "we'll lose all of our historical data" even though very few teams have made actionable, strategic decisions based on the outputs of that data.

      Cynthia Davis (Director of Consumer Insights at Denny's) and Chris Plating (VP, Brand Planning at Erwin Penland) will talk about Denny's decision to transform their brand tracker from a client and agency perspective. The presentation will cover key hurdles, strategic impact, economic advantages and future evolution of their approach.

      We will invite brand marketers in similar situations to share and discuss in an open and collaborative conversation about how we best tap into the tools at our disposal, syndicated research partners, custom primary data inputs and the wide array of social listening/research options.  

      Brand Tracker Break Up

  • Elle Provencher

    Director of Traditional Health & Wellness, Solstice Strategy Partners

    Elle is a board certified traditional naturopath and wellness counselor.  Over the years, she was instrumental in conducting market research and clinical research for the National Institute of Health (NIH) to understand which medical modalities improved patient health and provided lasting results.  Elle currently works with individuals, business leaders, and teams on improving their whole-body health and, with it, their confidence and professional performance. 

    • Solstice Strategy Workshop: Bringing Balance to Your Workday

      Fri. May 20, 2016
      1:00 PM to 2:20 PM

      Success in market research requires not just great methodology know-how and superior analytical skills, but also the ability to multitask, meet deadlines, and manage a fair share of difficult clients. Some of us ebb-and-flow with the unpredictable nature of our work and leave at 5:00pm smiling while others leave frazzled, take work home, and dread coming in the next day. If the latter sounds like you, have no fear!

      In this seminar, you will learn simple techniques to help you:

      1. Establish a positive mindset each day
      2. Prioritize your daily to-dos
      3. Solve problems more creatively
      4. Effectively delegate
      5. Anticipate client resistance so you can re-route to a better outcome.

      A simple blend of timing management tools, stress reduction tips, and mindfulness makes all the difference! Unlock your inner Zen to become more happy and productive at work!

  • Bianca Pryor – BrainJuicer

    Vice President – New York, BrainJuicer

    Bianca has been with BrainJuicer for five years, leading, designing, and coaching. Currently, she is responsible for BrainJuuicer’s New York office, having relocated from Chicago in 2015. Prior to BrainJuicer, Bianca worked at TNS on the Brand & Communications team.

    • BrainJuicer Workshop: Writing 5-Star Concepts

      Fri. May 20, 2016 10:00 AM to Mon. June 20, 2016 11:15 AM

      Information surrounds us everyday. What it is that captures your attention? What engages you?

      We all know that pictures tend to grab people. Yet most of the concepts tested in market research still focus a lot — too much — on words, on justifications, and on multiple insights and reasons-to-believe.

      Check out this great workshop intended for anyone who wants to reimagine what it takes to articulate concepts in a 5-star winning format. You will learn:

      • How many words to use . . . and which words to avoid
      • Which pictures work best
      • How to best use insights, benefits, and reasons-to-believe (or not)

      The ingredients are all there. You just have to put it together in a way that more closely mirrors how consumers really process information and make their decisions in a busy, confusing world.

      Led by Alex Hunt and Bianca Pryor from BrainJuicer, this hands-on master class will teach you how.

      You are encouraged to bring a concept that you're working on to make it real.

  • Tom Rich

    President, Thomas M. Rich & Associates

    Tom Rich is a frequent and highly sought after presenter at industry events, as well as a member of the QRCA Board of Directors. In business as a qualitative researcher since 1996, Tom draws on his background in brand management at Unilever and Nabisco to provide his clients with research that is creative, strategic, and pragmatic. He specializes in new product development, innovation, shopper and retail strategy, and brand positioning. He has a BA in English from the University of Pennsylvania, and an MBA from the Amos Tuck School at Dartmouth College.

    • The Genius of Simplicity: Finding Insights by Understanding How Consumers Simplify

      Thu. May 19, 2016
      4:40 PM to 5:25 PM

      People like things to be simple. Unfortunately, many product and service categories are complicated . . . too complicated. The result? Consumers simplify things for themselves.

      So, when designing studies, conducting research and analyzing findings, it pays to understand if – and how – individuals simplify tasks and categories.

      With a better understanding of the simplification process that consumers use to make decision-making more manageable, you can identify powerful insights.

      This presentation will explore this simplification process – the role it plays in the life of consumers and the strategies they use.

      By discussing one significant case study as well as drawing from many additional examples, we will arm you to better understand how consumers simplify and how you might apply this understanding to your next research project.

      This presentation is sponsored by the Qualitative Research Consultants Association (www.qrca.org). Tom Rich is a member of the QRCA, and currently serves on its board of directors.

  • Catherine Rickwood – MESH The Experience Agency

    Experience Director, MESH The Experience Agency

    Catherine heads up the MESH NA Team and specializes in the art of translating experience data into experience-led marketing strategy. Catherine has a passion for, and an academic background in, psychology with a Master’s Degree in Economic and Consumer Psychology from the University of Exeter in the UK. Before joining MESH UK in 2011, Catherine worked as a Marketing Manager and Consumer Consultant.

    • A New Experience Currency for a Changing Economy: How Share of Experience is Growing Delta Air Lines and Other Brands

      Thu. May 19, 2016
      3:45 PM to 4:30 PM

      If you're looking for the hottest new perspective in market research, it's ‘in-the-moment’ metrics. This new approach is a game-changer, shifting the traditional emphasis from “share of voice” to “share of experience.”

      MESH, The Experience Agency, together with Delta Air Lines, has used real-time experience tracking methods to collect ten years of ‘in-the-moment’ data. This experience-driven data can now be used to develop new marketing approaches to grow brands with tremendous results. “Share of experience” correlates not only with key KPIs, but also with sales.

      Come see how the quality of experiences as well as the quantity can help to optimize brand strategy and media planning.

      Come see the future of marketing as this new perspective continues to change everything we know.

  • Carol Shea – InsightsCentral

    President, InsightsCentral

    Carol Shea is President of InsightsCentral, a performance improvement skills development company with a mission of turning marketing insights professionals into strategic insights leaders. Shea has a 30-year career focused on guiding others, as a marketing research leader, as an advisor to the U.S. Census Bureau, and as an instructor. It continues to fuel her passion for developing and enhancing the skills of the next generation of marketing researchers while increasing the corporate influence of the current generation.

    • Become a Strategic Superhero!

      Fri. May 20, 2016
      9:00 AM to 9:45 AM

      While challenged by value-thirsty consumers, to-the-death battling competition, and forever changing and disruptive environmental dynamics, our companies exist to find profitable and sustainable growth paths.

      Our leadership wants marketplace insights more than ever, but are we connecting in a way that influences them?

      We've seen bad company decisions made because leadership didn't quite understand or respect the voice of the customer. While we know how to conduct and teach excellence in research techniques, what's missing is a more complete understanding of how to elevate the role of insights in advancing better decisions.

      To do this, we all — from first year analysts to the 30-year veteran directors — need to command strategic superhero powers.

      At ISC, InsightsCentral President Carol Shea (a superhero in her own right) will teach five super powers and proven techniques to develop high-performing insights professionals plus tactics for fighting the evil forces that block strategic thinking and hinder successful outcomes. Join Carol in New Orleans as we fight for truth, justice, and the American way (through research, of course).

      At this session learn:

      1. Five super powers to develop high-performing insights professionals.
      2. Tactics for fighting the evil forces that block strategic thinking, hindering successful outcomes.
      3. Proven techniques to develop junior superheroes.

  • Zach Simmons

    CEO, Discuss.io

    Zach Simmons is the founder an CEO of Discuss.io, an insights technology firm.  He has 20 years experience running agile product development teams that have touched millions of consumers.  Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that build the infrastructure that powers a significant percentage of the modern internet.  

    • NEW! Research Technology Entrepreneur Power Hour

      Wed. May 18, 2016
      3:15 PM to 4:15 PM

      Takeaways: Hear how Unilever is backing Artificial Intelligence (AI), wearables, and elite moderators. Attendees will learn how these three developments are being applied to real projects.

      As corporate researchers go, Unilever is widely regarded as very near the pinnacle of the profession, and with good cause. 

      At ISC, Marie Wolfe – Unilever's global director of research innovation for consumer & market insights – will explain how she scouts and engages companies that are out ahead of the technology curve, using or developing new and compelling innovations directly applicable to improving Unilever research.

      Following Marie's lead, each of these 3 companies will have 12 minutes to explain their innovations, followed by a 15 minute joint Q&A:​

      • Olapic: 
        Olapic
      • weseethrough: 
        WeSeeThrough
      • Discuss.io Moderator Marketplace: 
        Discuss.IO

      Throughout the presentation, we will use sli.do to collect questions live and do a live poll to solicit feedback in real time.

      Join us for a remarkable glimpse at the future of research in four flavors. The industry's up and coming technology entrepreneurs are sure to spark ideas for new ways you can discover insights – a must-attend general session!

  • Caroline Smiley – Delta Air Lines

    Project Manager, Customer Research & Insights, Delta Air Lines

    Caroline received her Master of Marketing Research degree from the University of Georgia in 2013 and has been rapidly expanding her research capabilities ever since. She learned the value of harnessing big data into bite-sized and actionable insights during her two years at DigitasLBI and now manages market research for Delta Air Lines where she specializes in international research, brand health tracking and media optimization projects. In addition, she serves as the key lead on data and research visualization for the Customer Research & Insights team.

    • A New Experience Currency for a Changing Economy: How Share of Experience is Growing Delta Air Lines and Other Brands

      Thu. May 19, 2016
      3:45 PM to 4:30 PM

      If you're looking for the hottest new perspective in market research, it's ‘in-the-moment’ metrics. This new approach is a game-changer, shifting the traditional emphasis from “share of voice” to “share of experience.”

      MESH, The Experience Agency, together with Delta Air Lines, has used real-time experience tracking methods to collect ten years of ‘in-the-moment’ data. This experience-driven data can now be used to develop new marketing approaches to grow brands with tremendous results. “Share of experience” correlates not only with key KPIs, but also with sales.

      Come see how the quality of experiences as well as the quantity can help to optimize brand strategy and media planning.

      Come see the future of marketing as this new perspective continues to change everything we know.

  • Garry Spinks

    Co-founder, Bug Insights

    Garry Spinks is the co-founder of Bug Insights, a marketing and human capital analytics firm. Bug Insights provides prescriptive analytics to help organizations make better business decisions and optimize the return on their investments in both the marketing and human resources space. Garry has over 17 years of experience consulting large corporations and C-Suite executives around the globe, providing advice on human capital issues, organizational effectiveness, business process improvement, strategy development, and financial management.

    • The Illusion of Customer Loyalty

      Thu. May 19, 2016
      4:40 PM to 5:25 PM

      Conventional wisdom can be misleading. The pursuit of loyal, repeat customers has long been an important business objective. After all, research shows that it is cheaper and easier to retain a customer than to acquire a new one. Conventional wisdom also indicates that loyal customers account for a disproportionately high percentage of revenue and profit.

      Despite the value of loyal customers, they are often ignored by businesses, viewed as cash cows who will continue to generate predictable revenue forever.

      But are there limits to the loyalty of those stable, long-time customers? Might some price difference, some new product, some special feature put that loyalty to the test? What is the tipping point that puts a business at risk of losing a supposedly loyal customer . . . or opens the opportunity to lure one away?

      Don't be misled and mistake inertia for loyalty. Every customer has a trigger for which they will switch to a competitor. By understanding how consumers make purchase decisions, we can identify those triggers — that tipping point — that could either cost you a customer or gain you one.

  • Rob Stone

    Speaker, Formerly with Market Strategies International

    During more than 20 years in the research community, Rob has been a passionate advocate for informing business decisions through innovative research practices.

    As former CEO, he focused on continuously improving Market Strategies' ability to drive brand and product strategy through qualitative and quantitative research, including data analytics. He ran the business based on the philosophy that successful research consultancies provide three key elements to clients: an intimate understanding of their industries, rigorous research capabilities, and meaningful results.

    • State of the Industry Panel - MRA, CASRO, QRCA, PMRG

      Thu. May 19, 2016
      2:10 PM to 3:10 PM

      Industry leaders will address some of the challenges facing marketing research, including:

      • Being a respondent
      • Legal compliance
      • The state of the industry as a business
      • Concerns for the future

      Add in great information about conferences, education, and association membership and you'll see that we're packing a lot into this hour. Don't miss it!

  • William Stone

    Director of Content Strategy, Sommer Consulting

    William Stone is the Director of Content Strategy at Sommer Consulting, a Primary Qualitative Market Research firm with extensive experience in Health Literacy Market Research. Bill, a graduate of Johns Hopkins University, brings a host of experience to his role at Sommer as a former clinical trial patient recruitment project manager, medical journalist and editor, and medical marketing executive. In his 17-year career, Bill has managed physician and patient communication initiatives for more than 40 pharmaceutical, biotech, and medical device companies (for-profits), medical/scientific societies (non-profits), and global life sciences agencies representing hundreds of brands across wide-ranging medical specialties. Bill's diverse healthcare communication roles have contributed to his ability to assess, optimize, and fashion messages that are accessible to the many distinct audiences to whom he writes, even when their health literacy level is low and the complexity of the subject matter is high. Bill began working on Sommer Consulting's Health Literacy engagements in 2010 and plays an integral role in the firm's robust Health Literacy pipeline, including custom primary qualitative research of Patient Package Inserts (PPI), Instructions for Use (IFU), Website Development, Educational Materials, and Human Factors in the Life Sciences and Biotech industry.

    • Health Literacy in Research

      Thu. May 19, 2016
      9:45 AM to 10:30 AM

      Takeaways: Learn how marketing research can be used for the greater good. Attendees will hear how PMRG’s research into health literacy impacts patient wellness, and perhaps sets an example for other similarly-shifting industries.

      One of the best predictors of health is health literacy. Sadly, health literacy is often overlooked by both the healthcare and market research industries. It is alarming that, according to the U.S. Department of Health & Human Services, only 12 percent of American adults are proficiently health literate.

      The healthcare climate is changing, moving toward a patient-centric model. Thus, it is vital that all players have a solid grasp of health literacy and its impact on patient wellness, including manufacturers, payers, health care professionals, and yes, researchers, too.

      The Pharmaceutical Marketing Research Group (PMRG) has created a program solely focused on improving health literacy. Drawing from manufacturers, insight providers, and data collection firms, the Health Literacy Initiative has worked for more than a year to drive change for patient care and to establish best practices for incorporating health literacy into market research.

      To illustrate the profound impact of health literacy in patient communications and materials, the Initiative has designed a case study surrounding a mock drug.

      From this presentation, you will gain better understanding of:

      • The concepts of health literacy
      • Key components of health literacy to consider when conducting research
      • The potential return on investment for stakeholders
      • The positive impact on patient health
  • Derek Thompson

    Senior Editor, The Atlantic

    What’s the deal with people under 35? This age group is taking longer than ever to finish school, get out of debt, and start their careers. At ISC, Derek Thompson explores the consumer habits of this generation, shedding light on what kinds of ads they pay attention to, what manner of media they consume, and the sort of messages they accept and reject. What should marketers be doing to target this informed, technology-driven, and very connected generation?

    Derek Thompson, a Millennial himself, is a senior editor at The Atlantic magazine, where he has used quantitative analysis and hard economic data to yield valid and intriguing insights, revealing facts to get in front of this critically-important group. At ISC, he'll discuss advertising, markets, and the psychology not only of Millennials, but also of Plurals, the newest digital natives.

    • Inside the Minds of Millennials

      Thu. May 19, 2016
      8:30 AM to 9:30 AM

      Derek Thompson

      Takeaways: If Millennials (and Plurals) have media and consumption behaviors that are profoundly different from predecessor generations (as this speaker just might), should the way we research them also be different? Discuss!

      Derek Thompson, a Millennial himself, explores the consumer behavior of his generation and the next, shedding light on what kinds of ads they pay attention to, what manner of media they consume, and the sort of messages they accept and reject, revealing what drives them.

      This behavior includes the decline of the suburbs and the rise of urban centers; the "sharing economy" of Airbnb, Uber and Lyft; these generations' integration with smartphones and preference to communicate via Facebook, Instagram, Snapchat, Tumblr, LinkedIn, and Twitter; and how our global economy has made essentials such as food and clothes more affordable than ever.

      What should researchers be doing to effectively target these slippery demographics?

      As a Senior Editor at The Atlantic magazine, Thompson has used quantitative analysis and hard economic data to yield valid and intriguing insights, revealing facts to get in front of these informed, technology-driven, and highly-connected majorities.

      A specialist not only in consumer psychology, but also in the economics underlying their behavior, Thompson is funny, penetrating, and critical, but also optimistic about opportunities for the world to become a more fulfilling place for humans to live and work. He delivers fresh perspectives that often contradict the conventional zeitgeist of the day.

      For his keynote at ISC, he'll discuss advertising, markets, and the psychology not only of Millennials, but also of Plurals, the newest digital natives.

  • Scott von Lutcken – Merck

    Director, Market Research Excellence, Merck

    Scott von Lutcken leads the Customer Strategy Team for Merck’s Global Customer and Brand Insights Group. He supports adherence, health literacy, and customer engagement. Scott has been an advocate for the customer and the patient throughout his career and has led numerous projects identifying ways to optimize messaging to customers and patients. In his current role, he is leveraging health literacy and numeracy to create patient-centric materials for both health care providers and patients that are clear and easily understood.

    • Health Literacy in Research

      Thu. May 19, 2016
      9:45 AM to 10:30 AM

      Takeaways: Learn how marketing research can be used for the greater good. Attendees will hear how PMRG’s research into health literacy impacts patient wellness, and perhaps sets an example for other similarly-shifting industries.

      One of the best predictors of health is health literacy. Sadly, health literacy is often overlooked by both the healthcare and market research industries. It is alarming that, according to the U.S. Department of Health & Human Services, only 12 percent of American adults are proficiently health literate.

      The healthcare climate is changing, moving toward a patient-centric model. Thus, it is vital that all players have a solid grasp of health literacy and its impact on patient wellness, including manufacturers, payers, health care professionals, and yes, researchers, too.

      The Pharmaceutical Marketing Research Group (PMRG) has created a program solely focused on improving health literacy. Drawing from manufacturers, insight providers, and data collection firms, the Health Literacy Initiative has worked for more than a year to drive change for patient care and to establish best practices for incorporating health literacy into market research.

      To illustrate the profound impact of health literacy in patient communications and materials, the Initiative has designed a case study surrounding a mock drug.

      From this presentation, you will gain better understanding of:

      • The concepts of health literacy
      • Key components of health literacy to consider when conducting research
      • The potential return on investment for stakeholders
      • The positive impact on patient health
  • Karen Walker

    President, OneTeam, Inc.

    Karen Walker helped to create the then fastest-growing company in American business history at Compaq Computer. She then served as an executive advisor and consultant to CEOs and senior organization leaders to grow their companies successfully with outcomes including IPOs, acquisitions, market share increases, and dramatic leadership development. She enabled sustained growth in a multitude of companies over the past 15 years, from startups to Fortune 500 firms including Aetna and BMC Software.

    • OneTeam Workshop: Lead From Where You Are

      Fri. May 20, 2016
      1:00 PM to 2:20 PM

      Sometimes we have leader in our title; sometimes we don't.

      Either way, anyone can be a leader when the situation calls for it. And organizations need that in order to thrive.

      In today's world, it's not enough for organizations to be made up of individuals, even individuals who are very good at what they do. Today's organizations need teams, groups of individuals all working at their peak but bonded together to become more than the sum of their parts.

      The results can be dramatic. Agility, scaleability, and profitably all increase when teams are running on all cylinders.

      In this session, we'll explore different types of power and influence, how to optimize the talent in the room, and how to minimize surprises to stay on track in group settings. Learn the strategies you need to effectively lead and influence teams.

      You can be a leader . . . from wherever you are.

  • Marie Wolfe

    Consumer & Market Insight, Director of Research Innovation, Unilever

    Marie is the Global Director of Research Innovation for Unilever, working to revolutionize the way the industry approaches consumer research.  Leveraging her lifetime love of technology and entrepreneurship, Marie works primarily with technology start-ups, front edge suppliers and academia to help build the future of consumer research together.  Marie has proudly worked for Unilever for eleven years across a wide range of insight roles, brands and offices.

    • NEW! Research Technology Entrepreneur Power Hour

      Wed. May 18, 2016
      3:15 PM to 4:15 PM

      Takeaways: Hear how Unilever is backing Artificial Intelligence (AI), wearables, and elite moderators. Attendees will learn how these three developments are being applied to real projects.

      As corporate researchers go, Unilever is widely regarded as very near the pinnacle of the profession, and with good cause. 

      At ISC, Marie Wolfe – Unilever's global director of research innovation for consumer & market insights – will explain how she scouts and engages companies that are out ahead of the technology curve, using or developing new and compelling innovations directly applicable to improving Unilever research.

      Following Marie's lead, each of these 3 companies will have 12 minutes to explain their innovations, followed by a 15 minute joint Q&A:​

      • Olapic: 
        Olapic
      • weseethrough: 
        WeSeeThrough
      • Discuss.io Moderator Marketplace: 
        Discuss.IO

      Throughout the presentation, we will use sli.do to collect questions live and do a live poll to solicit feedback in real time.

      Join us for a remarkable glimpse at the future of research in four flavors. The industry's up and coming technology entrepreneurs are sure to spark ideas for new ways you can discover insights – a must-attend general session!

  • Martie Woods

    Lead Strategist, Thought Leadership, Stone Mantel

    For nearly two decades, Martie Woods has helped organizations to differentiate their brands by guiding their thinking on innovation and end-to-end customer experience. Martie's expertise in consumer psychology, innovation, and buying behavior has made her a sought-after speaker, consultant, and thought leader. Prior to joining Stone Mantel, Martie served as Vice President and Chief Experience Officer at Deluxe Corporation.

    • The Rise of Context Comfortables

      Thu. May 19, 2016
      9:45 AM to 10:30 AM

      Martie Woods on Context Comfortable Consumers

      Where is the digital consumer headed?

      Orbitz, Hallmark, Target, SunTrust, Erwin Penland, Fifth Third Bank, Disney/ABC, Royal Caribbean International and others have chartered a significant body of research on the digital consumer – content, context, loyalty and data, smart environments and consumer requirements for the Internet of Everything.

      'Context Comfortables' are consumers who want to share their lives online so that their homes, stores, cars, and work places can do more for them. They willingly share access to their location, social, biometric, and environmental data. For these consumers, the more devices connect to each other, the more the Internet of Everything creates a personal ecosystem uniquely beneficial to them.

      At ISC, we'll explore the phenomenon of 'context comfortables' and what it means for marketing researchers, including a new emphasis on measurement and data experience design. We'll also explore how grounding strategies in consumer behavior to guide the development of business models, brand experiences and customer journeys can make your customers happier.

      It's time to move past omni-channel and to start focusing on digital context!

      Additional findings from our research are shared in the book Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things available on Amazon. 

  • Jay Zaltzman

    Founder, Bureau West

    Jay Zaltzman is founder of Bureau West, a marketing and research company in Los Angeles. Over the past 20 years, he has spoken to thousands of customers and users, online, offline, and everywhere in-between. His company combines user research with qualitative and quantitative approaches to get a complete understanding of people's motivations and behavior. Jay feels that it is important to go beyond people’s rational thinking and also understand their emotional and subconscious motivators.

    • How Qual Can Take CX to the Next Level

      Thu. May 19, 2016
      9:45 AM to 10:30 AM

      Takeaways: Would satisfaction with customer experience research be higher if we shifted to a the “whole customer” perspective? This speaker will help attendees challenge common assumptions about the scope of customer experience research.

      The term “customer experience research” has been popularized by those in the usability field, but a qualitative perspective can make such research more valuable to you right now.

      In the past few years, customer experience has become a focus for corporations around the world and with good reason – companies that provide superior customer experience enjoy huge advantages in profitability and growth.

      But why, then, do customers continue to report low satisfaction levels? The problem is that so many customer experience programs are too narrow. They look at a series of touch points but frequently don't understand the customer overall.

      Jay Zaltzman draws on his knowledge of both customer experience and qualitative research to explain how organizations can provide a superior customer experience by understanding the whole customer, connecting with them both rationally and emotionally.

      This presentation is sponsored by the QRCA (Qualitative Research Consultants Association). Jay Zaltzman is a member of the QRCA and is currently serving on its board of directors.

  • Monica Zinchiak

    Owner, Z. Research Services

    Monica is owner of Z. Research Services, an agile market research consulting firm specializing in qualitative research design and study execution. She is a consumer experience specialist, loving the customer’s journey, and tends to gravitates toward social issue research and women’s health. Monica is a long-time member of the Qualitative Research Consultants Association, being a member for 16 yrs., and has been serving on the board of directors for the past 5 years., She is the current President of the organization.  

    • State of the Industry Panel - MRA, CASRO, QRCA, PMRG

      Thu. May 19, 2016
      2:10 PM to 3:10 PM

      Industry leaders will address some of the challenges facing marketing research, including:

      • Being a respondent
      • Legal compliance
      • The state of the industry as a business
      • Concerns for the future

      Add in great information about conferences, education, and association membership and you'll see that we're packing a lot into this hour. Don't miss it!