2016 Corporate Researchers Conference

Program

Marie Wolfe

"Whether you work for a large CPG company or are a one-person insights department, we’re focused on giving you highly-relevant topics, engaging speakers and actual real-world insights experience that will have you leaving San Francisco more excited and better equipped to contribute to your company’s strategic goals through the development of powerful insights."

Brett Townsend
PepsiCo Insights
CRC 2016 Co-Chair

Corporate Researchers sponsor the development of marketing intelligence, analytics, insights and strategies to promote their organization’s brands, products, services or ideas. If that describes your work and passion, CRC was designed just for you. If you attended CRC, presentations for most sessions are available through the CRC Engage Discussion.

September 26, 2016

8:00am to 6:30pm
9:00am to 10:00am
John Boyd – Author of 'The Illustrated Guide To Selling You'
keynote

John Boyd – Author of 'The Illustrated Guide To Selling You'

The author of The Illustrated Guide To Selling You explains the five steps of “Intra-Preneurship,” revealing how you can drive innovation inside your organization by empowering employees to act like entrepreneurs.
10:10am to 10:55am
Michelle Adams, Ph.D. – Marketing Brainology

Michelle Adams, Ph.D. – Marketing Brainology

11:45am to 12:45pm
Rose Kaur – Jester&Genius +2

Rose Kaur – Jester&Genius, Padmini Sharma – Jester&Genius, Brett Townsend – Electrolux

12:45pm to 5:00pm
Brett Townsend – Electrolux +2

Brett Townsend – Electrolux, Padmini Sharma – Jester&Genius, Rose Kaur – Jester&Genius

5:00pm to 6:00pm
Kelly Leonard – The Second City
keynote

Kelly Leonard – The Second City

In this kickoff keynote, Kelly tells backstage stories from his decades at The Second City. Come learn how to transform your business with innovative strategies, including: the power of replacing “No, but...” thinking with “Yes, and...” thinking; embracing and using failure; and co-creating something out of nothing in collaboration with audiences using unique, time-tested tactics. Kelly was named in Crain’s Chicago Business 40 under 40, among other honors, and recently authored the acclaimed book Yes, And. His session will enchant and inspire any researcher to be more successful...and to laugh a little more along the way. CRC's Opening Keynote is Sponsored By Dapresy
6:00pm to 8:00pm

September 27, 2016

7:30am to 6:00pm
7:30am to 8:15am
8:15am to 8:30am
David W. Almy +3

David W. Almy , Brett Townsend – Electrolux, Tim Hoskins – Quester, Scott Baker, PRC – Schlesinger Associates

8:30am to 9:30am
BV Pradeep – Unilever
keynote

BV Pradeep – Unilever

Keynote Sponsored by Survata
9:45am to 10:30am
Caroline Smiley – Delta Air Lines +1

Caroline Smiley – Delta Air Lines, Catherine Rickwood – MESH The Experience Agency

John Mitchell – Applied Marketing Science (AMS) +1

John Mitchell – Applied Marketing Science (AMS), Wayne Huang – Twitter

Gwen Ishmael – Market Strategies International

Gwen Ishmael – Market Strategies International

9:45am to 11:15am
Colleen Murray – Second City Training Center & Second City Works

Colleen Murray – Second City Training Center & Second City Works

10:30am to 11:15am
11:15am to 12:00pm
Lawrence Cowan – Cicero Group +1

Lawrence Cowan – Cicero Group, Dr. Michael Lauritzen, Ph.D. – Vivint

Jenna Hammer - Wells Fargo +1

Jenna Hammer - Wells Fargo, Shelby Morita-Fowler – Wells Fargo

1:00pm to 2:00pm
Brett Townsend – Electrolux +4

Brett Townsend – Electrolux, Mark Kershisnik – Transform Strategy Partners, LLC, Rob Stone, Pratiti Raychoudhury – Facebook, Jill Donahue – Nestlé Purina North America

2:15pm to 4:15pm
Colleen Murray – Second City Training Center & Second City Works

Colleen Murray – Second City Training Center & Second City Works

2:15pm to 3:00pm
Susan Fader – Fader & Associates +1

Susan Fader – Fader & Associates, Cindy Dumlao – Wrigley

Henrik Christensen - MillerCoors +1

Henrik Christensen - MillerCoors, Jeri Smith - Communicus

3:00pm to 3:45pm
3:45pm to 4:15pm
Kindle Partica – The Hershey Company

Kindle Partica – The Hershey Company

Simon Callan – Foursquare

Simon Callan – Foursquare

4:30pm to 5:30pm
Kay Napier – Arbonne International
keynote

Kay Napier – Arbonne International

Kay is a champion of transformation, tapping hidden potential, and the power of positivity even in the face of the most challenging situations. As an executive for Arbonne International, Proctor & Gamble, and McDonald’s, she has played vital roles in turning companies around and spearheading initiatives that are life-changing as well as profitable. As CEO of Arbonne, she will share her unique view of research – its value and challenges – with CRC attendees.
5:30pm to 6:30pm

September 28, 2016

7:30am to 4:00pm
7:30am to 8:30am
8:30am to 9:30am
Baba Shiv – Stanford Graduate School of Business
keynote

Baba Shiv – Stanford Graduate School of Business

Do people make decisions differently in the morning versus the afternoon? Does more choice really make people happier and more effective or instead more distracted and riddled with doubt? Neuroscience holds surprising answers to such questions and more. An expert in neuroeconomics, Baba Shiv studies the neurological underpinnings of decision-making, management, and motivation and will share how researchers can become more exemplary leaders and more effective agents for change.
9:45am to 12:00pm
9:45am to 10:30am
Jan Vaughn – Charles Schwab +1

Jan Vaughn – Charles Schwab, Lilah Koski – Koski Research

Eliot Roth - Consumer Insights +1

Eliot Roth - Consumer Insights, Michael Steve - Ainsworth Pet Nutrition

Matthew Walker – Cox Automotive

Matthew Walker – Cox Automotive

10:30am to 11:15am
11:15am to 12:15pm
Gail Galuppo – Aflac
keynote

Gail Galuppo – Aflac

Gail will share her perspective on how research and analytics has not only helped her promote the brand, products, services and ideas of the largest supplemental insurance provider in the United States, but how the integration of insights into each stage of the business operating model is transforming this company from a “sold not bought” category to one that puts the consumer first in every discussion. . . . as well as how insights earned the AFLAC duck his own YouTube channel.
12:15pm to 2:00pm
2:00pm to 2:45pm
Dave DeCelle – Netflix +1

Dave DeCelle – Netflix, Ted Frank – Backstories Studio

Jonathan Tofel – Mission Field LLC +1

Jonathan Tofel – Mission Field LLC, Todd Newman – Bumble Bee Foods

Diana Pohle – Gilead Sciences, Inc. +3

Diana Pohle – Gilead Sciences, Inc., Mallika Ann Ambat – Actelion, Paul Allen – Olson Research Group, Lori Tarabek – Abbott Diabetes Care

Andrea Joss – Quester +1

Andrea Joss – Quester, Joey Lu – Colgate

2:55pm to 3:35pm
John Boyd – Author of 'The Illustrated Guide To Selling You'

John Boyd – Author of 'The Illustrated Guide To Selling You'

Kelly Bowie – Guardian Life +1

Kelly Bowie – Guardian Life, Brandon Shockley – Plannerzone

Jillian Tirath – The Coca-Cola Company +1

Jillian Tirath – The Coca-Cola Company, Ron Halverson, Ph.D. – Halverson Group

Andrew Cannon – GRBN +3

Andrew Cannon – GRBN, Simon Chadwick – Cambiar, Scott von Lutcken – Merck, Bianca Pryor – BrainJuicer

3:45pm to 4:30pm
Doug Field – MSG Networks +1

Doug Field – MSG Networks, Susan Kresnicka – Kresnicka Research & Insights

Sam Harami – eBay +1

Sam Harami – eBay, Steve August – FocusVision

Amy Shields, PRC – Nichols Research +1

Amy Shields, PRC – Nichols Research, Elizabeth Merrick, PRC – Google Nest

Sharon Lessard – Gensler +1

Sharon Lessard – Gensler, Amy Bixler – Gensler