Each of us represents a different type of consumer – Lead User, Creative, Early Adopter or Brand Advocate. These consumer groups form naturally around shared preferences, the exact kind of commonalities that can spell gold for marketers...and for market researchers.
In this interactive workshop, we’ll go beyond traditional demographics and explore a bottom-up (rather than top-down) approach to understanding consumers. We’ll look at ways to identify members of each group plus the benefits of working with each and how best to collaborate with them. Which one are you?