Today, only one in five surveys is 100% mobile compatible. Long, grid-intensive, repetitive surveys won’t survive in 2017, largely because consumers won’t let them. They want shorter, well-designed, gamified experiences that engage them in the research process and capture them in the moment. Brands that embrace this will benefit: mobile-compatible surveys have improved feasibility, higher data quality and more diverse respondent audiences. Such a simple concept can be a huge game-changer – we’ll show you how.