They say that the definition of insanity is doing the same thing over and over, but expecting different results. If that’s the case, then market research has a problem, specifically that the same issues that limited MR 10 and even 20 years ago continue to cause headaches now, in 2016.
Articles were written 10–15 years ago about topics like survey length, professional respondents, NPS, etc. Sound familiar? Because we’re still talking about those exact same topics today.
My message is simple – we have to stop complaining about lack of progress and instead begin to drive progress.
The escape from the same-old story is to innovate, but sometimes it’s hard to get colleagues to do away with the old. How can corporate researchers embrace innovation regardless of company culture? How can research in 2016 be truly more actionable given advances in technology (as well as reductions in budget)?
In this session, we will examine:
- Recurring topics in the research space.
- How to avoid the “easy way out” that is the online survey, especially when it doesn’t lead to real-life results.
- How to conduct market research that best emulates real life.
Come see how to get off the hamster wheel that is ‘same old’ research. Embrace innovation...and regain your sanity!