Research begins with a question. Are you asking the right one?
After years of slogging through television ratings and viewing data, trying to get a fix on its audience, MSG Networks bravely ventured beyond Nielsen numbers and segmentation studies to ask a simple but important question:
What does it mean to be a fan?
We’ll reveal how answers to this modest question upended years of received wisdom, pushed creative boundaries and helped redefine the nation’s oldest regional sports network.
Come prepared to tell us about your fandom!