What is the hottest, most-asked question in research today? Nothing can really compete with “What story should we tell?”
Everywhere you turn within the research world, researchers are asking this question as well as a follow-up question that’s nearly as important — “How can we make that story compelling enough to get the CEO's attention”?
Dave Decelle, Director of Consumer Insights at Netflix and Ted Frank, Principal of Backstories Studio, tackle these two questions, drawing from a real-life case study where they pulled off both in spectacular fashion.
Learn from their experience and walk away with new ideas and new confidence in developing your own storytelling ability.