What makes a great insight? What takes something from a mere data point to a rich human truth? At Second City Works, we believe that the story behind the data is what drives great marketing. How we hear, gather and process these stories is important. And how we communicate these stories within our organizations is critical.
In this 3 1/2 hour workshop, expert facilitators from Second City Works will explore key storytelling methods and concepts – all applied through the lens of creating compelling marketing through great research.
We will explore ideas like:
- Start in the middle. Just because your process was linear doesn’t mean your story need to be.
- Identify your story’s hero. Exploring different heroes allows new perspectives to emerge.
- Find the transformation. Who or what was changed and what was different because of it?
Second City's communication expertise will give you tangible skills to take out of the room and put to work back at your office, immediately.