How are the changes in the world around us driving a paradigm shift in the expectations of research and its contribution to the growth agenda of companies?
I'll share the key dimensions of this change and what researchers in companies will need to do to not only be relevant but stay ahead of the curve.
We'll also showcase examples of how this is beginning to take shape in Unilever and other companies around the world.
As a member of the Global CMI leadership team at Unilever, Pradeep leads insight professionals in 40 countries across eight market clusters. He was awarded the “Most Talented CMI Professional Award” at the MR Summit organized by the World Marketing Congress in 2014.
Keynote Sponsored by Survata.
Tuesday, Sep. 27, 2016
8:30am to 9:30am PDT