Researchers today must be savvy, connected and thoroughly plugged into their organization’s needs in order to help those organizations both accept and apply research findings. Nowhere is this savviness more important than in scenarios of corporate change, environments with low risk tolerance or situations where incentives are unclear.
This presentation will be highly actionable, with recommendations pulled directly from the front lines of a company in flux. Come learn how to better traverse the dangerous waters of change . . . and even capitalize to make improvements:
- Defuse your detractors by addressing their doubts ahead of time and in private
- Use multiple media and enhance your storytelling to align their core needs with your research results
- Use your organization’s pre-approved “safe words” to usher riskier or unproven trials forward