If you're looking for a real gamer changer in marketing research, it's “in-the-moment” and “share of experience” replacing older and less useful metrics like “share of voice.”
With Delta Air Lines as a case study, we'll demonstrate the increased predictive power of "experience Metrics" over older measures and detail how Delta is using these effectively to optimize their media planning with tremendous results.
- What is this new "Experience Currency?"
- Why it is more valuable to marketers, meaning more predictive?
- How is Delta effectively using experience data?