Do people make decisions differently in the morning versus the afternoon? Does more choice really make people happier and more effective or instead more distracted and riddled with doubt? Neuroscience holds surprising answers to such questions and more.
An expert in neuroeconomics, Baba Shiv studies the neurological underpinnings of decision-making, management, and motivation and will share how researchers can become more exemplary leaders and more effective agents for change.
Leaders must effectively manage transformation and master the ability to be both agile and adaptive at making decisions. Even more importantly, they must influence others’ decisions. To be most effective, it is critical to understand the emotional part of the brain that affects motivation and behavior in ways that are mostly non-conscious.
Widely honored and acclaimed, Shiv's work has been featured on CNN, NPR, Fox Business, and the Tonight Show as well as in The New York Times and The Wall Street Journal.