If you’re looking for a success story, either for lessons to be learned or for inspiration, Arbonne fits the bill. For 35 years, Arbonne has created wellness and personal care products and enjoyed more than $500 million in sales in 2015.
How can a mid-sized company use do-it-yourself research to inform product development, sales programs and marketing initiatives both quickly and cost-effectively?
Join Erica Sheffield, Senior Manager of Insights for Arbonne, to learn more. She will present a case study involving DIY in-home product testing that guided a $100 million skin care brand to growth. In another case study, she’ll discuss DIY customer satisfaction tracking surveys and how they informed strategic decisions.
And research supports it all. Come to learn and to be inspired. Some lucky attendees may even walk away with product samples!
- Places to use DIY research instead of outsourcing
- Tips and ideas for using DIY research
- When it's best to outsource, based on experience
Based on my experience at other conferences, many corporate researchers outsource all projects. This will be a way to learn to save cost and time doing some projects yourself.