Change is nothing new in the marketing research industry. But recently, you've likely noticed new faces leading this change.
A new generation of marketing research leaders have emerged with different experiences, expectations and philosophies than the last. Although their influence has already been felt, the biggest changes are still to come.
Learn directly from two of the industry’s contemporary and ‘next generation’ researchers as they discuss their vision for the future alongside a 20+ year industry veteran — who might just have some searing questions for the two in the hot seat!
Learn what motivates these leaders and discover some surprising changes you can expect to see with them at the helm.
If you’ve ever wondered how to hire, partner with or be one of these bright new innovators, then this is a ‘can’t miss’ session.