J.P. Morgan researcher Michael Rosenberg has seen it all when conducting global research – the good, the bad and the ugly.
Qualitative research is uniquely suited to empower businesses in the evolving global B2B and B2C marketplaces. To succeed, today’s researchers are required to think globally and to execute locally.
But researchers also need best practices when planning and executing global research. Although qualitative research is not new, we must continually evolve our approach in response to changing market conditions, business needs, cultural norms, vendor consolidations and lessons learned . . . to say nothing of new technologies.
This session will employ the use of “real world” case studies to examine the decisions that need to be made – plus the pitfalls to be avoided – to ensure success when undertaking global qualitative research.
Attending this session will provide participants with proven best practices in:
- Determining whether to “in-source or outsource” global research initiatives
- Streamlining the vendor selection process
- Adapting to changing market conditions that could impact research findings and recommendations to the business
- Engaging with business partners for optimal results
- Assessing new research enablement technologies
Driven by real-world experiences, this session focuses on best practices in global research design & execution to enable business growth & transformation.