You may be very familiar with the power of conjoint, but you’ve never seen it quite like this.
The Rachel Ray dog food brand is looking to the future to determine which claims and formulations best fit buyer needs. Their challenge:
- To test a large number of claims (88) to determine which are most compelling
- To use conjoint’s power to predict buying behavior
- To avoid breaking the bank paying for an enormous sample size
The answer to this dilemma? Hybrid Conjoint!
Attendees will learn about a hybrid choice-based methodology that works when a large number of claims need to be assessed. This design is cost-effective, translatable across many categories, and – most importantly – highly predictive of behavior. We will share with participants a unique, predictive and cost-effective design to test a large number of claims.
The lessons shared will transcend CPG and be useful across many categories . . . including yours.