Quant alone is not enough . . . but neither is qual. Every research question has these two sides, the quantitative (or macro) and the qualitative human story.
Both sides are needed to tell the full story and critical to inform decision making. And yet, quant and qual rarely work together seamlessly in the market research industry.
In this presentation, eBay will introduce the Quant+Qual method – developed in collaboration with FocusVision’s technology tools – that can revolutionize market research in a simple, cost-effective manner and create opportunities for faster and better insights.
Sam Harami, Director of Global Customer Loyalty at eBay said, “In most presentations, you are forced to help bring to life the voice of the customer through text and pictures but with this new approach, you can bring the customer into the room with you to tell the story.”