Not so long ago, measuring emotion was not only difficult but also extremely costly. But the future has arrived.
New neuroscience technology allows us to better see what’s going on with consumers like never before and the results can sometimes be surprising. We will examine recent research that shows how stated and unconscious data can complement each other, but also how they sometimes show contrasting results.
Learn innovative ways to use new neuroscience tools that are affordable and easy to integrate with more traditional research techniques. We will show several examples of combining techniques and the advantages of each. Come to see the what the future holds for marketing research.