All of us work with brands – big brands, small brands, houses of brands, or singular brands. And the key to a muscular brand is telling the right story and making it a great story.
To tell the best story about your brand, you must take into account all the little insights about the brand and translate them so that they ring true in the hearts of your brand-loving customers.
Learning how to better uncover those insights is one of the best skills any insights professional can master, a skill that can add value to your organization and your professional value immediately.
With the help of innovative branding agency Jester & Genius, we will put our creative and observational acumen to the test by collectively solving a branding problem for the city of San Francisco. Like so many brands that we all work with, San Francisco has an inner brand conflict. Together, we will examine several of the city's unique neighborhoods and exercise our storytelling abilities to uncover a new brand story for the city, a story that will then be delivered to key city officials.
This is a remarkable, intense cross-pollination opportunity to work alongside your peers, creatively and collaboratively solving a branding riddle while building take-away skills that can elevate your own work back home.