The International Standards Organization (ISO) Technical Committee 225 met recently in Tokyo to revise and integrate the two existing ISO standards for market research: ISO 20252:2012 and ISO 26362.

A delegation represented the US, the Insights Association, CIRQ and ARIA (the Americas Research Industry Alliance). Also in attendance were representatives from VMÖ (Austria), MRS (UK), CMRA (China), JMRA (Japan), MOA (Netherlands), AMSRS (Australia), MRIA (Canada), ANEIMO (Spain), ESOMAR, and WAPOR. 

The aim of the revision is to improve navigability, ease of use, comprehension and certification.  

All current requirements will be incorporated in the new combined standard and will also include updates to accommodate future developments in research.

The US was assigned responsibility for developing revisions related to sampling, including online sampling and access panels. The US-led revisions were well received and excellent progress was made, according to US delegate Peter Milla (Insights Association).

The ISO updating process will take at least one more year, and research service suppliers working towards certification to either ISO 20252 or ISO 26362 should continue their efforts, noted Annie Pettit, representing Canada (MRIA).

As before, this standard covers topics such as project management requirements, proposals and tenders, and project execution for various methodological components of research such as sampling, fieldwork, observation, self-completion, data management, and processing. Over the coming months, the working group will continue to revise and refine the standard after which time it will be put forward for commentary. This improved and updated standard will be formalized, translated, and made available to the global research industry, likely in 2018.

The Insights Association will continue to provide updates on the workgroup’s progress.