WASHINGTON, DC, November 19, 2013 – The Marketing Research Association has approved new MRA Certificates for Qualitative Research Principles and Quantitative Research Principles. The Certificates are available through Research Rockstar LLC, an online marketing research training provider based in Marlborough, MA.

“We are delighted that Research Rockstar online training courses have qualified for this recognition. Both MRA and Research Rockstar share a passion for the advancement of research practitioners and our profession,” said MRA CEO David W. Almy.

MRA's two Certificates will be awarded after successful completion of five designated courses covering each area.

MRA Certificate in

Qualitative Research Principles

MRA Certificate in

Quantitative Research Principles

Managing Focus Groups

10-point Checklist for Questionnaire Design

Writing Qualitative Research Reports

Questionnaire Design 201: Scale Selection

Conducting Research Interviews

Intro to Quantitative Data Analysis

Introduction to Ethnography

Intro to SPSS

Social Media Meets Market Research

Introduction to Conjoint Analysis

These courses are available now; students can register immediately. Each class is offered at least twice a quarter. All are taught online using live instructors enabling real-time Q&A.

Additionally, Research Rockstar is developing courses to qualify for MRA Certificates in Project Management and Emerging Research Methods.

MRA Certificates will be available  for any course or combination of courses that have been successfully reviewed and approved. Educational providers offering courses who wish to participate in the program should contact  Jennifer Cattel of MRA’s staff for more information regarding approvals. 

MRA Certificates help marketing researchers demonstrate their in-depth knowledge of research principles backed by the Marketing Research Association. Further information about MRA Certificates as well as Professional Researcher Certification (PRC) may be found on MRA’s website. All of Research Rockstar courses have been approved for PRC credits.

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Founded in 1957 and based in Washington, DC, the Marketing Research Association is the leading and largest association of the survey, opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.