CIRQ, a subsidiary of the Insights Association, has awarded certification to Reason Research for compliance to the ISO 20252 Standard for Market, Opinion and Social Research.

ISO 20252 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects.

Located in Philadelphia, PA, and an Insights Association member, Reason Research provides full-service market research services to pharmaceutical, biotech and medical device clients. The company’s expertise spans custom quantitative and qualitative methodologies, in the US and globally, with physicians and other healthcare providers as well as patients and consumers. Reason Research performs study design, analysis and reporting in-house and works with a network of trusted partners for translations, online recruiting, and data collection.

This certification covers services and operations offered from the company’s Philadelphia headquarters.

“We are excited to kick off 2017 having attained ISO 20252 certification and proud to be one of a select few full-service providers to have achieved this milestone,” commented CEO Gary White. “Adhering to the ISO 20252 standard will help us develop our growing team of market research professionals and deliver on our mission to make it easy for healthcare companies to obtain the market research insights they need.”

Adherence and certification to such standards provides a basis of confidence for clients and other constituencies that the work produced is being executed with quality processes and controls in place. Implementation of this ISO standard improves an organization’s productivity and efficiency by creating clear lines of accountability, reducing errors and rework, shortening cycle times, and reducing costs.