Professional Researcher Certification (PRC) is designed to encourage the highest standards within the marketing research profession: to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development. PRC is a powerful tool for individual researchers of all levels of work experience and education. Certification standards increase consumer understanding of research and foster premiere professional standards in the profession.
Through completion of PRC training, you will be recognized for your expertise in the marketing research profession. Wear it as a visible badge of distinction to demonstrate your professional skill, commitment and dedication.
Achieving and maintaining PRC validates your knowledge of the marketing research industry and puts researchers in a select group of like-minded professionals.