Do people choose what they prefer, or prefer what they choose? According to Behavioral Economics, the context of a choice can drive consumer actions as much as the products or services being offered, influencing behaviors at both the point of purchase and the moment of consumption.
Why is it that when we see someone with a gun we panic and flee in fear, while a cop acts calmly with their life on the line? How do professional day traders amass fortunes using greed and fear, while most others lose money with the same emotions? Herein lies an emotional dilemma.
Inspired by the 2017 merger of CASRO and MRA, all Insights Association proceeds are invested in advocacy, education and other initiatives to directly support the marketing research and analytics community. The new Insights Association helps empower intelligent business decisions as a voice, resource and network advancing the companies and individuals engaged in this important work.